Jacques Wan

A chemistry student who couldn't draw picked up a magazine called Brand and decided to become a designer. That's the kind of decision I tend to make.

In London, I minted a coin questioning plastic colonialism, started an AI rock band, and turned picnic-baseball into a thesis. I have zero loyalty to any single discipline — what I chase is the spark when unrelated things collide.

Now I build AI ad production systems at a 4A agency — agents, pipelines, end-to-end video generation. The work is far from both the chemistry lab and the Adobe suite, but the feeling is the same as the day I opened that magazine: figuring something out from scratch.

This site is where I document the turns.